Logos & Branding

Logos are fascinating things. They're typically the first introduction an outsider has to your company. At first glance, they need to express the general space your business occupies, appeal to your target audience and set your business apart from your competition. Plus, they need to look great at a variety of sizes, online and in print.

That’s a lot of pressure for one little graphic.

Here’s the truth—your logo, while important, is only a small part of your overall branding. A logo becomes much more powerful when you take the time to develop all of the supporting elements: fonts, colors, voice, usage rules … this is how you build a recognizable personality for your company or product.

I love the challenge and excitement of branding design. Whether you're starting a new gig, or ready to update the logo you threw together that suddenly became the official face of your company—I'd love to talk.